Five-years digital marketing agency experience. During this time I had released more than 20 various-level projects with different customers. Have a perfect experience in sport fashion and dark market (alcohol), worked with Reebok, AB InBev EFES & Pernod Ricard brands.
In нужен доступ к резюме I headed one of the biggest sports brand external press-office, leaded PR и digital consumer activations, conceptually controlled SMM & event projects.
— Equalizing the gender bias: share of brand mentions generated by female audience in social media increased from 24% in 2019 to 43% in 2020;
— Average monthly share of positive mentions in social media increased from 5 to 30%. Monthly share of negative mentions in social media decreased from 20 to 4%. Share of positive mentions in traditional media (web, TV, print, radio) reached 53%;
— Revisioned approach to work with influencers gained 3 times growth of lifestyle category and 1,5 times growth of performance. It also helped brand to increase awareness among gen-Z by involvement relevant influencers in the brand activations;
— Collaborations & partners ideas prepared by agency was chosen not only by the local brand team, but by the HQ too;
— Excellent project realization in 2019 let the agency become key brand partner, extend and expand partnership with brand not only in PR, but in event and SMM on 20-21.
// Aztrek 93 //
Driving and support brand campaign in PR through product & event (Aztrek Night) activation Results:
— 42 publications in traditional media & 86 in new media, PR coverage > 37,5 mio
— 131 publications made by influencers, PR coverage > 4,7 mio
— Amount of brand mentions by Gen-Z increased 4 times, UGC from the event > 1,4k
// Write Your Legacy //
Adaptation of the global #WriteYourLegacy activation for the Russian market and Gen-Z audience, driving and support brand campaign in PR & digital
— 23 publications in traditional media & 31 publications in new media, PR coverage > 50,9 mio — 130 publications made by influencers, PR coverage > 5,7 mio
— 1,1 mio earned views on influencers' videos on Tik-Tok